About me
Raised by an IT entrepreneur and a kindergarten teacher, I spent my childhood with nerdy hobbies on one hand, while being completely immersed in a very social, outgoing family life on the other.
Growing up in Holbæk with separated parents, my childhood was split down the middle. On one side is my dad, a self-employed IT and EDB entrepreneur. His world is hardware, software, systems, and business. Because of that, I was learning Ubuntu basics by 8 and dabbling in Photoshop and Blender by 10. On the flip side is my mom, a passionate kindergarten teacher. Her day-to-day is completely human-centric, driven by patience, psychology, and empathy. In hindsight, my profile today is the exact byproduct of that split upbringing.
While I had a peculiar obsession with graphic design at a very young age, music production fully consumed my life by the time I was 12. That passion eventually pulled me to Copenhagen at 18. But ultimately, it was the intersection of music, culture, an early sneaker-reselling hustle, and my inherently nerdy personality that defined my career. These varied interests led me straight into branding and fashion, a space where I could seamlessly combine my human-centric passions with my technical foundation. Today, that’s exactly where you’ll find me: doing work that keeps me energized, challenged, and deeply invested in the creative process.
Work experiences
Content Manager & Comm. Lead
Storm Group
2025-2026
Partner (Strategy & Development)
JP Studio
2023-2025
Production & Brand Development
House of T-Shirts
2021-2023
Operations & Delivery
Salling Group
2020-2021
Bartender & Waiter
Magasasa Dim Sum & Cocktails
2019-2020
Kitchen Assistant
Café Svanen
2013 - 2019
Content Manager & Comm. Lead
Storm Group
2025-2026
Partner (Strategy & Development)
JP Studio
2023-2025
Production & Brand Development
House of T-Shirts
2021-2023
Operations & Delivery
Salling Group
2020-2021
Bartender & Waiter
Magasasa Dim Sum & Cocktails
2019-2020
Kitchen Assistant
Café Svanen
2013 - 2019
Content Manager & Comm. Lead
Storm Group
2025-2026
Partner (Strategy & Development)
JP Studio
2023-2025
Production & Brand Development
House of T-Shirts
2021-2023
Operations & Delivery
Salling Group
2020-2021
Bartender & Waiter
Magasasa Dim Sum & Cocktails
2019-2020
Kitchen Assistant
Café Svanen
2013 - 2019
Tools & Platforms
Adobe Suite
Design and video editing. 5+ years of daily professional use.
WordPress
Custom setups for complex sites. 3+ years experience.
Shopify
Building and scaling high-conversion stores.
Webflow
Design-first visual development for custom websites.
Meta Ads
Creative-first strategy via Andromeda AI placements. 3+ years.
TikTok Ads
Scaling through paid ads and UGC. +5 years experience.
Klaviyo
High-converting automated email systems.
MailChimp
Email marketing and community newsletters for direct outreach.
Adobe Suite
Design and video editing. 5+ years of daily professional use.
WordPress
Custom setups for complex sites. 3+ years experience.
Shopify
Building and scaling high-conversion stores.
Webflow
Design-first visual development for custom websites.
Meta Ads
Creative-first strategy via Andromeda AI placements. 3+ years.
TikTok Ads
Scaling through paid ads and UGC. +5 years experience.
Klaviyo
High-converting automated email systems.
MailChimp
Email marketing and community newsletters for direct outreach.
Adobe Suite
Design and video editing. 5+ years of daily professional use.
WordPress
Custom setups for complex sites. 3+ years experience.
Shopify
Building and scaling high-conversion stores.
Webflow
Design-first visual development for custom websites.
Meta Ads
Creative-first strategy via Andromeda AI placements. 3+ years.
TikTok Ads
Scaling through paid ads and UGC. +5 years experience.
Klaviyo
High-converting automated email systems.
MailChimp
Email marketing and community newsletters for direct outreach.
FAQs
Common questions on how I work, my background, and how I can add value to your team.
Are you currently open to full-time in-house roles?
Yes. While I take on select freelance projects, I am actively looking for the right full-time or long-term contract role where I can bring my mix of hands-on creativity, technical skills, and cultural insight to an established, collaborative team.
What is your ideal role within a company?
What is your actual process when starting a new project or campaign?
With such a versatile background, what is your absolute strongest asset to a company?
How do you structure your pricing?
What’s the best way to reach you?
Are you currently open to full-time in-house roles?
Yes. While I take on select freelance projects, I am actively looking for the right full-time or long-term contract role where I can bring my mix of hands-on creativity, technical skills, and cultural insight to an established, collaborative team.
What is your ideal role within a company?
What is your actual process when starting a new project or campaign?
With such a versatile background, what is your absolute strongest asset to a company?
How do you structure your pricing?
What’s the best way to reach you?
